To access logos for Think Services Game Group products, please contact Mellisa Andrade
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Deliver a lasting message through the publication game developers respect and trust.
To download a one-page overview of advertising opportunities, click here.
Game Developer magazine gives you access to over 85,000 professional game developers — and their multi-million-dollar budgets. Game developers count on Game Developer magazine for the most relevant and respected content in the game industry. They keep each issue as a valuable reference, seeing your message again and again. By game developers, for game developers, Game Developer magazine provides the ideal editorial environment to deliver your marketing message.
Game Developer magazine delivers an elite, involved audience of over 34,722 game industry professionals.
December 2005 BPA Circulation Statement
Game Developer magazine is counted on by professional game developers to provide:
- the most relevant and respected content in the game industry
- content written by industry leaders and game development experts
- technical solutions, new product reviews, and strategies for creating innovative, successful games
Game Developer subscribers
- Have an average of 6.8 years of game development experience.
- Have published an average of 9 game titles.
- Spend an average of 2.7 hours reading Game Developer each month
- Subscribers save an average of 21.1 back issues
-2005 Game Developer Magazine Subscriber Survey by Audience Insights
Percentage of Game Developer magazine subscribers involved in Hardware, Software, and Service purchase decisions:
-2005 Purchasing Study by Audience Insights

As a result of reading Game Developer magazine,
- 60% subscribers visited an advertiser's website
- 49% subscribers requested information about a vendor
- 1 in 3 subscribers purchased a product
- 78% subscribers saved a back issue
*2005 Game Developer magazine Subscriber Survey by Audience Insights
Game Developer brings you the highest quality, most targeted subscribers. Applicants go through a rigorous screening process to ensure every subscriber is an experienced professional working in the game industry.
Sampling of Current Game Developer Subscribers
| COMPANY |
TITLE |
Activision |
VP/Executive Producer |
Amaze Entertainment |
CEO, Studio Technical Director, Lead Programmer |
Atari |
VP/Executive Producer, Senior Designer |
Blizzard Entertainment |
Senior Software Engineer, Senior Animator |
Electronic Arts |
President, CTO, Senior Technical Director |
Epic Games |
Senior Producer, Programmer |
LucasArts |
VP Product Development, Senior Artist |
Microsoft Game Studios |
Creative Director, Executive Producer |
Midway Games |
VP Business Development, Senior Technical Director |
Nintendo |
VP Product Development, Senior Artist |
Rockstar Games |
Chief Software Architect, Lead Designer |
Sony Online Entertainment |
VP Development, VP Business |
THQ |
Executive Producer, Lead Technical Designer |
Treyarch |
Lead Level Builder, Senior Environmental Artist |
2008 Edit Calendar
|
JAN |
FEB |
MAR |
FEATURED THEME |
Front Line Awards |
GDC Issue |
Top 50 Developers |
BONUS DISTRIBUTION |
GDC |
GDC |
|
|
APR |
MAY |
JUN/JUL |
FEATURED THEME |
Salary Survey |
Game Engine Showdown; Professional Career Guide |
Online Worlds; Focus On |
BONUS DISTRIBUTION |
|
|
Paris GDC |
|
CG |
AUG |
SEP |
FEATURED THEME |
Careers and Education |
Al Showdown |
Austin GDC; Outsourcing |
BONUS DISTRIBUTION |
|
SIGGRAPH |
Austin GDC; China GDC; Tokyo Game Show
|
|
OCT |
NOV |
DEC |
| FEATURED THEME |
Top 20 Publishers |
Power 50 (New feature - the industry's biggest players!) |
Front Line Award Finalists, Postmortem Lessons |
BONUS DISTRIBUTION |
London Games Week |
Montreal International Games Summit |
|
2008 Publishing Schedule
|
JAN |
FEB |
MAR |
APR |
MAY |
JUN |
SPACE CLOSE |
Nov 30 |
Jan 14 |
Feb 7 |
Mar 3 |
Apr
1 |
May
1 |
MATERIALS CLOSE |
Dec
7 |
Jan 17 |
Feb 13 |
Mar 19 |
Apr
7 |
May
7 |
MAILS |
Dec 27 |
Feb
5 |
Feb 27 |
Mar 27 |
Apr 27 |
May 27 |
BONUS DISTRIBUTION |
GDC |
GDC |
|
|
|
Paris GDC |
|
CG |
AUG |
SEP |
OCT |
NOV |
DEC |
SPACE CLOSE |
Jun
2 |
Jul
1 |
Aug
1 |
Sep
1 |
Oct 2 |
Oct 31 |
MATERIALS CLOSE |
Jun 6 |
Jul
7 |
Aug 7 |
Sep
5 |
Oct 8 |
Nov 6 |
MAILS |
Jun 26 |
Jul
27 |
Aug 27 |
Sep
27 |
Oct 28 |
Nov 26 |
BONUS DISTRIBUTION |
|
SIGGRAPH |
AGDC,
CGDC,
TGS |
London Games Week |
|
|
CG = Career Guide Issue
Editorial Calendar is subject to change.
Check with your account manager for changes.
2008 RATE CARD
2008 DISPLAY RATES [GROSS]
Black & White Rates
| Page Size |
1x |
3x |
6x |
9x |
12x |
18x |
24x |
Full Page |
$6,415 |
$6,230 |
$5,845 |
$5,695 |
$5,465 |
$5,330 |
$5,145 |
1/2 Island |
$5,525 |
$5,305 |
$5,105 |
$5,000 |
$4,805 |
$4,730 |
$4,550 |
1/2 Page |
$4,270 |
$4,055 |
$3,905 |
$3,780 |
$3,635 |
$3,605 |
$3,510 |
1/3 Page |
$3,500 |
$3,385 |
$3,190 |
$3,150 |
$3,050 |
$2,925 |
$2,880 |
1/4 Page |
$2,450 |
$2,310 |
$2,270 |
$2,215 |
$2,170 |
$2,100 |
$2,070 |
Plus 4-color charge of $1525. For spreads, the cost will be double the full page rate.
COVER RATES [GROSS]
| Earned B & W Frequency Plus Premium |
Cover 2 |
$4,250 |
Cover 3 |
$3,570 |
Cover 4 |
$4,375 |
4-Color charge included in cover premiums.
For premium spreads an additional color charge of $1,525 will be added. Ask your account manager about additional premium positions.
COLOR RATES
| Earned B & W frequency plus this charge |
Black + standard 4A Color: |
$840 gross |
Black + PMS color: |
$1,025 gross |
3-color or 4-color process |
$1,525 gross |
OTHER OPPORTUNITIES INCLUDE:
- Custom Inserts
- Advertorials
- White Papers
- Case Studies
Game Developer Magazine is the game industry’s leading publication, brought to you by the creative minds that produce the Game Developers Conference and Gamasutra.com. The Get Education section is where leading schools highlight programs in areas of game development, design and animation.
GET EDUCATED [NET]
- Reach over 85,000 individuals interested in game development
- 59% subscribers are considering further education in game development
- Subscribers save an average of 21.1 back issues
- 60% subscribers visited an advertiser’s website
- Receives bonus distribution at key industry events – GDC, SIGGRAPH, GDC London, Hollywood and Games Summit, Serious Games Summit DC and more.
2005 Game Developer Magazine Subscriber Survey by Audience Insights
EDUCATION RATES (NET)
| Page Size |
1x |
6x |
12x |
Full Page |
$3,145 |
$2,790 |
$2,615 |
1/2 Page |
$1,970 |
$1,825 |
$1,640 |
1/3 Page |
$1,440 |
$1,335 |
$1,235 |
For conventional back-of-book placement - rates include color.
EDUCATION FRONT-OF-BOOK RATES (NET)
| Page Size |
1x |
3x |
6x |
9x |
12x |
Full Page |
$5,930 |
$5,690 |
$5,275 |
$5,145 |
$4,910 |
1/2 Page |
$4,320 |
$4,100 |
$3,945 |
$3,615 |
$3,795 |
1/4 Page |
$2,595 |
$2,540 |
$2,505 |
$2,440 |
$2,390 |
For front-of-book placement - rates include color.
RECRUITMENT/CREATIVE CAREERS
Every applicant that applies for a qualified subscription is screened to ensure subscribers are experienced professionals working in the game industry.
- Reach over 85,000 professionals through the industry’s leading publication
- Have an average of 6.8 years of game development experience.
- Have published an average of 9 game titles
- 60% subscribers visited an advertiser’s website
- Subscribers save an average of 21.1 back issues
2005 Game Developer Magazine Subscriber Survey by Audience Insights
RECRUITMENT RATES (NET)
| Page Size |
1x |
3x |
6x |
9x |
12x |
Full Page |
$4,740 |
$4,510 |
$4,105 |
$3,980 |
$3,750 |
1/2 Page |
$3,175 |
$2,965 |
$2,810 |
$2,665 |
$2,515 |
1/4 Page |
$1,595 |
$1,450 |
$1,415 |
$1,350 |
$1,300 |
For conventional back-of-book placement - rates include color.
RECRUITMENT FRONT-OF-BOOK RATES (NET)
| Page Size |
1x |
3x |
6x |
9x |
12x |
Full Page |
$5,760 |
$5,252 |
$5,125 |
$5,000 |
$4,770 |
1/2 Page |
$4,200 |
$3,985 |
$3,830 |
$3,750 |
$3,535 |
1/4 Page |
$2,615 |
$2,470 |
$2,430 |
$2,370 |
$2,320 |
For front-of-book placement for special issues - rates include color
To learn more about advertising in the Careers section of Game Developer magazine, please contact Aaron Murawski, 805-523-7841, amurawski@cmp.com.
CAREER GUIDE
Be a part of one of the most widely read and retained issues of Game Developer every year - the Career Guide. This special issue has both online and newsstand distribution, and is sent to key educational institutions across the country. Game Developer's Career Guide is also distributed to influential attendees at the annual SIGGRAPH conference and expo.
Game Developer's annual Career Guide issue is an invaluable tool for students, recent graduates, and experienced professionals looking for resources on ways to update their skillsets and take control of their careers.
An advertisement in the annual Career Guide is an investment in marketing to both current and future customers, and a way of showing support for this very important resource that serves both current and future industry professionals.
CAREER GUIDE RATES:
Spread: |
$7,165 |
Full page: |
$3,860 |
Half page: |
$2,425 |
Back Cover: |
$6,615 |
Inside Front Cover: |
$5,590 |
IFC spread: |
$8,820 |
4-color charge included |
CAREER GUIDE PRODUCTION SCHEDULE
|
Space close |
Materials close |
Issue mails |
June 5 |
June 12 |
June 29 |
Career Guide Editorial Content
Summaries: Vital Game Industry Information
Placed throughout this year’s Career Guide are multiple guides containing some of the most important facts a prospective game development student should know, including essential game industry organizations and events, a full description of the different types of degree and certification courses available to students, and information on game industry internships.
Also included is input from key recruiters and human resources managers on the most in-demand game industry jobs, plus statistics from this year’s Game Developer salary survey tailored for the entry-level applicant.
Directory: Full Listing of Game-Related School Programs
As in previous years, the Game Developer Career Guide features a detailed list of North American game schools that offer degrees and other programs related to video games development, including address, cost, website, and contact information.
Features: Professional Profiles and Career-Related Tips and Tricks
The special Career Guide also includes multiple features, such as an article on the winners of the Independent Games Festival’s Student Showcase competition, day-in-the-life accounts from professionals who make games for a living, tips and tricks on how to make a name for yourself as an aspiring game creator, and strategies for preparing for a career as a game designer—one of the industry’s most coveted jobs.
RATE CARD PROVISIONS
- All orders are subject to acceptance by CMP Media LLC at its headquarters in Manhasset, New York.
- No conditions other than those set forth in this rate card shall be binding upon CMP unless specifically agreed to by CMP in writing.
- Positioning of advertisements is at the sole discretion of CMP except where a specific position has been agreed to by CMP in writing.
- Cancellations or changes in advertising by the advertiser or its agency may not be made after the closing date for the publication or product. CMP is under no obligation to revise advertising materials not received by the CMP production department by the closing date and such advertisements may not be subject to approval by the advertiser or its agency.
- CMP assumes no liability for any errors or omissions in key numbers appearing in advertisements.
- CMP is not liable for any delays in the production or delivery of the publication or product due to any conditions beyond CMP’s control
- In consideration of CMP’s publishing advertising (or distributing another product) for the advertiser, the advertiser and its agency agree to indemnify and defend CMP against any and all claims, losses, liabilities, damages and expenses (including attorneys’ fees) arising out of CMP’s printing, publishing or distributing such advertising (or another product) and/or arising from third parties access to advertiser’s site and use of advertiser’s products and services.
- In no event shall CMP be liable for any consequential, incidental or special damages, nor shall its liability for any act, error or omission, whether or not due to its negligence, exceed the price paid to CMP for the publication or distribution of such materials.
- CMP reserves the right to hold the advertiser and its agency jointly and severally liable for all monies that are due and payable to CMP.
- Advertising in CMP’s online products and services is subject to the terms of the applicable online insertion order.
- All payments are due within thirty (30) days of the invoice date. Non-commissionable charges, such as production charges, are not subject to an advertising agency commission. Agency commissions are not payable on invoices which are not paid within ninety (90) days of the date of the invoice. Advertiser shall pay a late charge of 1% per month (12% per year) on all invoices not paid within thirty (30) days of the date of such invoices.
AD SPECIFICATIONS
| Full page bleed ad specs: |
| Trim: |
7.75" x 10.5" |
| Bleed: |
8" x 10.75" |
| Live area: |
6.75" x 9.5" |
| Binding: |
Saddle-stitched |
| Gutter |
.125" |
| Safety: |
.375" |
| Page Size |
Non-bleed |
Bleed |
| Spread |
14.5 x 9.5 |
15.75 x 10.75 |
| Full page |
6.75 x 9.5 |
8 x 10.75 |
| 1/2 island |
4.5 x 6.5 |
n/a |
| 1/2 horizontal |
6.75 x 4.625 |
8 x 5.25 |
| 1/3 square |
4.5 x 4.5 |
n/a |
| 1/3 vertical |
2.125 x 9.5 |
n/a |
| 1/4 page |
3.25 x 4.625 |
n/a |
MATERIAL SPECIFICATIONS
Digital file format: PDF/X-1a
http://img.cmpnet.com/cmpproduction/downloads/pdfx1.pdf
Media: CD-Rom • 100mb ZIP disk • FTP transfer
Transmission: Ship with SWOP Proof
http://www.swop.org
Click On The Link Below To Get Ad & Insert Specifications At: http://www.cmpproduction.com
PLEASE DIRECT ALL MATERIALS TO:
Pete C. Scibilia,
Production Manager
Game Developer Magazine & Embedded Systems Design
600 Community Drive• Manhasset, NY 11030
Phone: 516-562-5134
Fax: 516-562-5410
E-Mail: pscibili@cmp.com
FTP ADDRESS AND INFORMATION:
Using Fetch or other FTP Software
- HOST: ftpcorp.cmp.com
- USER ID: cmppress
- PASSWORD: IO38uqur
Open the GAME DEVELOPER folder and place your ad into it. Once the files have been sent, please send an email to Pete C. Scibilia and let him know the file is ready to view. He will then contact you with an email confirmation that your ad has been recieved and is approved.
NOTE - Internet Explorer cannot be used to upload files to any ftp site.
FILE PREPARATION
Maximum Ink Density: 260%
Bleed: .125"
Registration Offset: 12pt
Page Size: Trim size plus 1 inch
Minimum Contone Resolution: 300
Minimum Lineart Resolution: 1200
PDF/X-1A TOOLS
Distiller Option: DDAP Optimized
Included in CMP PDF Toolkit
http://www.cmpproduction.com/tools.html
Apago PDF/X Checkup: http://www.apago.com
Enfocus PitStop or Instant PDF:
http://www.enfocus.com
Service Bureau Resources:
http://www.cmpproduction.com/resources.html
STORAGE
Digital Ads will be stored for 13 months and then routinely deleted unless specific written arrangements are made by the advertiser to the contrary.
COLOR PROOFS
In order to ensure that we match the color expectations of our advertisers, we require a contract proof created from a SWOP certified System. Any other type of proof may not accurately represent the SWOP process or the desired color match. All proofs for color and/or content verification must be generated from the final file and must be 100% in size. For a list of all SWOP certified digital proofing systems go to: http://www.swop.org/certification.html#cert
PRODUCTION CHARGES
Changes to ads are subject to additional charges. If an ad is delivered without a proof, we may pull a digital proof and the advertiser will be charged. However, color reproduction cannot be guaranteed.
MEDIA LABELING REQUIREMENTS
Please include a copy of the insertion order, and include:
- Publication Title
- Issue Date
- Agency/Vendor/AdvertiserName
- Production Contact < Phone Number
- File Name/Number and List of Contents
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